Why You Should Be Learning Web Design and Building Your Own Website

You already know that if you’ve got a business and you don’t have a website then you’re at a disadvantage. You can bet your bottom dollar that every single one of your competitors does have a site and that they generate business through it. You just can’t compete on a similar level if you don’t have a web presence.

There are a number of reasons why people don’t make their own website and why they go to, often expensive, web design agencies to get it done for them. The main one of these is because they feel they lack the technical skills needs. The truth is, you don’t need to be technically minded to build a great-looking, fully functioning website.

There are many very technically advanced websites out there and depending on your business you may want a site with very high tech features but the majority of businesses don’t need these characteristics and generally they don’t have anything to do with a websites success or lack of it.

Think about websites that you’ve visited. What made you go there? What did you want to find out and did you manage to? Would you return?

The answers to these questions are key to why one website works and another doesn’t. Too many web design agencies don’t take into the account the purpose of the website. Yes, if it’s for booking flights or providing a personalised training course then it may need to be very technical and have complicated functionality but the majority of business websites are meant to act as an electronic brochure for the company.

As such, visitors go to the website to decide whether to buy goods or services from that company as opposed to another one. They want to decide this as quickly as possible so the site should give an overall impression of professionalism and good service. In addition it should be very easy for the visitor to find more specific information about the products or services on offer and clear details of how to contact the company when they decide to do business with them.

No-one should know your customers better than you. You should know what questions they ask, what they want to know about your product and service, what the benefits of doing business with you are. This means that no-one is more suitable for creating your website than you.

Of course, you will need to know how to build the website, where to host it and how to register a domain name but there are endless sources of information on the internet to help you do these things. The important part, how to market your business, only you may know.

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Gaithersburg, MD 20878
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