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Stages of a Digital Marketing Funnel

December 18, 2021

Stages of a Digital Marketing Funnel

A digital marketing funnel is a strategy that represents the steps that buyers take from the time they pay attention to your brand till they become customers. It defines the movement of users from being a target to a loyal customer. Salespeople often use this strategy to drive traffic to the website and it is, therefore, an essential part of marketing as a whole. It helps businesses run efficiently and converts people into customers.

A digital marketing funnel sounds quite simple, but when it comes to implementation, it is a complicated process for several reasons, such as plenty of marketing channels to choose from and different trigger points for different users. However, the right digital marketing and IT services provider can help you implement it successfully.

The old digital marketing funnel focused on – Awareness, interest, desire, action. At that time, the process was simpler, the buyer became aware of the brand, got interested in it, desired its products or services and took action to acquire the same. Thus, converting into a loyal customer but this basic funnel was introduced at the time when the popular methods of marketing were television, radio or direct mail. Even though this funnel is still relevant today, the important thing that marketers must understand is the marketing methods have evolved. Customers don’t just receive information via television or mail, but also through social media, mobile, web, etc.