Play Clan – A Colony of Creativity

There are places where being a clone would be looked down upon and rightfully. Who wants to be another product of the assembly line but imagine a world of clones that do different things! Got your attention, did we? One cozy corner of the City Select Mall stores a shop that goes by the name of Play Clan.

It’s rather easy to describe this store for simply put this is a Fashion + Art + Design outlet which is based on the concept of everyday playing. Experiencing this store isn’t the simple part sims 3 + all expansions kickass. For one will run out of adjectives in the first minute of browsing through the shelves of Play Clan.

In their own words this colony of creativity is ‘conceived and designed by a clan of designers, artists, illustrators, dreamers, writers and beer drinkers, who in their dedicated play-time slot, hop onto their play field to experiment with new things’.

And if you thought this is just plain talk you are in for a pleasant surprise. Play Clan might be small on space but that doesn’t stop it from being a perpetual party zone kiskass Wikipedia. The moment you step foot into the shop you’d be transported into an alternative universe. Overflowing with funky products Play Clan is a treat for the senses.

Everything here ranging from painted shoes, sling bags, art soaked T-shirts, crazy journals and diaries, graphic novels, and original wall art all reek of individuality. Irrespective of the price range, a little over a hundred rupees (key rings with hidden bottle openers) to a few thousands (vivid art work laden lamps), everything here is an innovative idea transformed into fresh products with no loss in translation!

Kicked off by Himashu Dogra who simply wanted to put his own unique stamp on a brand, Play Clan with its tribe of clones seems to have achieved much more than that. Off late there has been a lot of buzz about the highly original art work that the outlet has put up on its products.

Highly local in thought but global in execution many things like lamp shades, t-shirts, coffee mugs, coasters and even posters all celebrate the spirit of India, especially Delhi. The shop has numerous bric-a-bracs that are hard to ignore and no matter what you’d want to pick up something from notebooks and journals, blank CDs with printed slogans, cushion covers, chic jewellery, hand-made curios, biker sacks amongst others.

A fine alchemy of random and interesting, high fashion and street art, Play Clan is truly unique in one aspect; usually places have some thing for everyone but here it’s everything for everyone! If you are looking to stamp your existence with something that is edgy, kickass, playful, experimental and impulsive then look no further–everything is overflowing with passion and of course, madness!

The release of Zack Snyder’s remake of Dawn of the Dead and Danny Boyle’s 28 Days Later revitalized the zombie film genre by empowering the undead with a trait not seen in earlier movies: their zombies could run. Fast-moving zombies appealed to the tastes of modern moviegoers accustomed to horror films with a tighter pace and heightened tension. Both films were hugely successful. Edgar Wright’s film, Shaun of the Dead, released about the same time, added another new twist to the genre: humor. First time director Ruben Fleischer, working from a screenplay written by Rhett Reese and Paul Wernick, took these two new elements and fused them to create Zombieland.

Zombieland’s characters are identified with place names that relate to them, rather than real names. The plot revolves around college student Columbus (Jesse Eisenberg) and his attempt to get home to his parents in a zombie-ridden world. He soon encounters Tallahassee (Woody Harrelson), then Wichita (Emma Stone) and Little Rock (Abigail Breslin). Harrelson’s performance completely outshines the others – until the four reach Hollywood and encounter Bill Murray, who plays himself. Film critic Roger Ebert credits Murray’s cameo in Zombieland with the “single biggest laugh” of the year.

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