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Increase B2B Sales with these Tips

November 10, 2021

Increase B2B Sales with these Tips

Increasing sales is almost always a key goal for B2B businesses, and it isn’t hard to see why! Successfully increasing sales can provide great growth, economic and otherwise, for a company, and can also help get the word out there about your brand. The eternal question, however, is how to actually increase B2B sales and strengthen your business relationships within your Toronto directory. Below are five key tips to keep in mind, which will hopefully be of some help.

Reach New Customers
Tip number one, is about the important growth that must come before increasing B2B sales. To put it simply, in order to have increased B2B sales, your company will likely have to increase the number of customers it draws in. There are many ways to reach out to new customers. A few classic examples within the B2B industry are via: email outreach and phone outreach.

These methods have long been key within the B2B marketplace. However, there are multiple other ways to get the word out about your brand to new potential clients on your business directory Toronto. Such as, attending tradeshows in order to have face to face interaction with new clients. There is also, depending on what your product is, the possibility of gifting qualified leads with free samples of your product to test out. It can be helpful to create a targeted, month-long plan with your sales and marketing team, in order to figure out exactly what methods may be most helpful for getting word out about your specific company.

Focus on Strategic Targets
Tip number two builds where tip number one left of. Because, with an array of promising outreach methods available, it can be easy for your team to get stuck on spending too much time on leads that might not go anywhere too important. Which is to say, that it can be helpful for your sales and marketing team to focus the bulk of their efforts on cultivating great business relationships with, and outreach for, the “top 20%” of your potential customer base.

The top 20% of customers who are best suited to benefit from your product can make up a huge portion of your overall profits. So, it makes more sense to focus the majority of your sales and marketing time on them, for maximum payoff. Treating your best customers extra well can foster loyalty, and keep them coming back! Here is where utilizing free samples, offering no cost shipping, and other perks can really pay off!

Include Great Deals
The third tip, is all about incentivizing potential customers with great quality promotions. The chance to get a great deal can be very appealing! So if your company is able to create some seriously attention grabbing promotions, such as the ability to garner free shipping, or being offered some great free merchandise when putting in a big order, it can be really helpful! A good promotion can help you stand out from other companies, and can help push potential buyers over the edge when it comes to making a final buying decision.