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Email Subject Line Tips To Increase Your Open Rate

November 7, 2021

Email Subject Line Tips To Increase Your Open Rate

Email subject lines play a huge role in increasing open rates. This is because they can impact your credibility and convey your message more effectively. However, you need to be careful and not use any email subject lines that can come across as spam or bombastic. This blog post will give you ten email subject lines you should consider using to increase your open rate.

1. Spark Readers’ Curiosity
Email subject lines should capture your reader’s attention immediately. You need to spark their curiosity and make them want to read more. You can do this by posing questions, making recommendations about their buying behavior, or offering tips to increase their productivity. You can even use some humor at times like this.
A good subject line such as “How to make your business more productive” is a great example of how to do this.

2. Share Free Offers With Your Readers
When you share something with your reader for free, you build a relationship and create value. This is the same reason why TV ads always give away free samples when you buy something, or why newspapers publish coupons when they want to increase their subscribers. By giving away something of great value, you will be creating a sense of loyalty and goodwill that might be enough to get them to subscribe or purchase your products and services.

3. Keep Subject Lines Short
A good email subject line should only take up one to four words. If your subject line is longer than that, your readers might get bored and decide to skip it (and even unsubscribe). It is also important that the subject line does not include any keywords. You should always avoid using keywords in your email subject lines because their spam filters will only get filtered out.

4. Ask a Question
You should use email lines to get your readers interested and engaged. They should be an invitation for them to read more. Asking a question is a great way of doing it because it immediately catches their attention and makes them wonder what you have to say. This is especially true for people who are looking for answers from other people.