Companies can make good money out of SEO, and more companies have started to realise this and turn to companies who claim to improve your SEO. But as search engines algorithms change so frequently – especially Google’s – you need to make sure your SEO company isn’t giving you out of date, or bogus advice that will waste your money and your time.
Here are a few lies and inaccuracies that SEO companies might tell you.
“Add keywords in meta tags”
Many SEO companies will provide you with a list of keywords that you will have to add into the meta tags for each page. It’s important to add a concise paragraph into your meta description, but adding meta tags won’t improve your website’s ranking in Google one bit. Google stopped doing this many years ago, and other search engines followed soon after 谷歌seo公司.
“Submit your website to search engines and directories”
Google looks at the amount of incoming links to your site and uses this as part of its algorithm to decide how high to rank your site. But the truth is that it only counts quality links. Often a SEO company might tell you that they’re going to “submit your site to 400 search engines and web directories“. This isn’t very effective because these links might be irrelevant. If they add links to websites called ‘link farms’ – which are designed to cheat Google’s rankings – you could actually be penalised by search engines, which heavily damages your chances of being ranked at all.
“A high amount of traffic is good for SEO”
Your SEO company might show you a Powerpoint presentation with a graph showing the traffic to your website sky rocketing. Great, you’re famous! But be sceptical. Where is all this traffic coming from and is it the right kind of traffic?
It’s possible to get high levels of traffic to your site by using directories (see above) or maybe even by tricking people to visit your site. The increased traffic might look good on a graph, but also remember to look at your bounce rate (the percentage of people who leave immediately because this isn’t the page they’re looking for). High amounts of traffic won’t improve your SEO at all.
The best kind of traffic is from people who actually want to see your site, and if they like what they see, they might even share your link on their blog, Twitter or website – this is more likely to increase SEO.
“We can guarantee number 1 result in Google”
Sometimes an SEO company will make a bold statement to get you to the #1 spot on Google. Definitely be suspicious if they can claim this before they even know what your keywords are! If your keyword is something really popular there’s no chance they can guarantee you’re going to be #1. What they really mean is they’ll get your website ranking #1 for some obscure keyword phrase, but if this isn’t the phrase that your prospective customers are using to search, then it’s useless.
And what does #1 in Google mean these days anyway? After all, everyone’s search results are different on Google now, depending on location, search history and social factors.
“It’s a complex technical process”
Okay I admit, getting your website ranking highly in search engines can be a complicated process, but don’t let them blind you with science and technical jargon.
True there are a lot of mathematical aspects to SEO, but getting people to your site requires a lot of good old fashioned marketing skills – considering who your audience is and where they spend their time online, knowing what content would benefit or interest them, speaking to potential customers using the language they would use not just an understanding of the latest technology.
“SEO is all about building links”
We know that incoming links are very important to your ranking success, but if your SEO company claims it can improve your rank in Google by link building alone, they’re only doing half a job.
Your website has to be optimised for your keywords, and built in a way that allows search engines to spider them easily. There are so many other factors that Google looks at other than links, including your website’s location and page download speed. Don’t forget about these as they’re just as important!
“Higher pagerank will get you a better ranking”
Pagerank is a calculation based on the amount of websites that link to you, and the importance of each link, depending on how many sites link to them, and so on.
This is one of the many factors search engines look at when considering how to rank your site, but it’s certainly not the only factor. Also it’s important to note that the pagerank calculated by toolbars isn’t the real-time value used by Google. It’s only an approximation so take it with a pinch of salt.
“Great content will rank you highly”
It’s true that Google will reward fresh unique content with a high placement, but the depressing truth is that content alone won’t get you up to the top spot.
You could have the best content in the world but if the site is badly built and hard for search engines to spider your pages, you’ll find it difficult to get the attention from Google that your content deserves. It’s a bit like building a fantastic theme park in the middle of countryside and forgetting to build a road up to it. Unique content is essential, but you also need to optimise your site otherwise your great content will go unnoticed.